In his mid-30s, on the verge of chapter, and fleeing a failed marriage, a small-town man had nearly no prospects. He had no college training and no cash to fall again on. All he had was a dream to create a sweet firm. And by ingeniously partnering together with his largest rival, he was ready stand up and dominate the worldwide chocolate market, beginning a multi-generation empire that might finally rise to a price of virtually $100 billion. Beginning in his house kitchen, this younger entrepreneur ended up producing hottest chocolate of all time. That is the story of Franklin Clarence Mars.
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