They have been on monitor to dominate the market till he found a design that turned a $50 mortgage right into a $34B firm. That is the story of Nike.
Sources:
[Nike] https://play.google.com/retailer/books/particulars/Phil_Knight_Shoe_Dog?id=-reuDgAAQBAJ&hl=en
https://www.statista.com/statistics/632210/nike-brand-value/#statisticContainer
https://stanfordmag.org/contents/the-force-behind-the-nike-empire
https://www.oregonlive.com/playbooks-profits/2015/10/post_74.html
https://www.businessinsider.com/michael-jordan-didnt-like-nike-shoes-2020-2
https://www.cbc.ca/sports activities/golf/woods-signs-100-million-deal-with-nike-1.217546
https://cash.cnn.com/2003/12/11/information/firms/nike_serena/index.htm
https://nba.nbcsports.com/2015/06/10/nike-to-replace-adidas-as-official-maker-of-nba-uniforms-apparel/associated/
[Phil Knight] https://www.oregonlive.com/playbooks-profits/2014/06/phil_knights_address_to_the_gr.html
https://www.gsb.stanford.edu/insights/philip-knight-entrepreneur-every-day-crisis
https://25iq.com/2018/01/27/lessons-from-phil-knight-about-business-and-being-an-entrepreneur/
[Onitsuka] https://www.scmp.com/way of life/fashion-beauty/article/3035606/onitsuka-tiger-how-bruce-lee-and-actress-uma-thurman
How Grasp Sushi Chef Tomonori Nagai Prepares an Octopus for His Omakase: https://www.youtube.com/watch?v=89wwP–bHMg&function=share
Different sources: https://pastebin.com/RGhSneiF