Ben & Jerry’s almost shut down. A hidden message saved them.

After two childhood associates failed to realize their greatest goals, they determined to work for themselves. With simply $5, they discovered the best way to make ice cream and opened a store known as Ben & Jerry’s in an previous, run-down gasoline station.

Supply:

[Ben Cohen & Jerry Greenfield] https://books.google.ca/books?id=iL0vtijwaksC&dq
https://www.mitpressjournals.org/doi/pdf/10.1162/INOV_a_00066
https://studiopotter.org/interview-ben-cohen-ben-jerrys-ice-cream
https://www.nny360.com/information/jcc-hears-ben-jerry-s-co-founder/article_d1a8b914-49fa-5fb3-a78b-145789de7801.html
https://en.wikipedia.org/wiki/Jerry_Greenfield

[Ben & Jerry’s] https://youtu.be/RkaHmD_-m3k
https://youtu.be/JNuDGsSdE0U
https://www.washingtonpost.com/enterprise/on-small-business/when-we-were-small-ben-and-jerrys/2014/05/14/069b6cae-dac4-11e3-8009-71de85b9c527_story.html
https://www.nytimes.com/1994/12/18/journal/passing-the-scoop-ben-jerry.html
https://www.nytimes.com/1985/03/29/enterprise/vermont-s-ice-cream-upstart.html
https://time.com/5252406/ben-jerry-ice-cream-40/
https://www.benjerry.com/about-us#1timeline
https://www.benjerry.com/whats-new/2014/philanthropy-foundation
https://www.benjerry.com/whats-new/2018/10/chunks-fun-facts
https://www.benjerry.com/house/whats-new/2016/pint-evolution
https://www.benjerry.com/whats-new/2016/6-almost-scandals
https://www.huffpost.com/entry/americas-favorite-ice-cream-chains_n_1918747