How Nike Took Over The World Cup

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⏱ Timestamps
00:00 The Battle of The Manufacturers
00:57 A Temporary Historical past of Adidas vs Nike
03:02 The Greatest Groups in Qatar 2022?
04:47 The Greatest Gamers?
05:49 And the winner is…

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Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.

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📚 Sources
[1] ‘Complete income of the worldwide sports activities attire market from 2021 to 2026’’ (Statista) https://www.statista.com/statistics/254489/total-revenue-of-the-global-sports-apparel-market/

[2] ‘Historical past of Adidas’ (Adidas Group) https://www.adidas-group.com/en/about/history/

[3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) https://www.hbs.edu/faculty/Pages/item.aspx?num=49345

[4] ‘Shoe Canine’ (Phil Knight, 2016)

[5] Nike’s 1996 take care of Brazil soccer faces extra scrutiny’ (Allan Brettman)
https://www.oregonlive.com/playbooks-profits/2015/06/nikes_1996_deal_with_brazil_so.html

[6] Nike turns into suspected participant in alleged $150 million FIFA bribery scandal (Drew Harwell)
https://www.washingtonpost.com/news/wonk/wp/2015/05/27/meet-the-unscrupulous-executives-who-conspired-with-fifa-officials-to-funnel-150-million-in-bribes/

[7] Soccer Package Archive
https://www.footballkitarchive.com/world-cup-2022-kits/

[8] ‘The Package Struggle’ (Geolic)
https://geolic.net/the-kit-war/

[9]‘Males’s Rating’ (FIFA)
https://www.fifa.com/fifa-world-ranking/men?dateId=id13792

[10] ‘2022 World Cup’ (Soccer BootsDB)
https://www.footballbootsdb.com/world-cup-2022/

#worldcup #soccer #nike #adidas #athleticinterest

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