How Oatly Built A $100 Million Oat Milk Empire

Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk firm introduced in a brand new CEO, Toni Petersson, with a radical new imaginative and prescient for the model and with a brand new look and a tasty product, Oatly set its sights on America.

Replace (January 5, 2021): Vegan milk model Oatly is planning a 2021 preliminary public providing that would elevate $1 billion, sources acquainted stated. The corporate, which is backed by Blackstone, Oprah Winfrey and Natalie Portman, has employed Morgan Stanley, JPMorgan Chase and Credit score Suisse to handle the providing, sources stated. Oatly’s valuation will depend upon the standing of the economic system within the face of the unsure Covid pandemic, the sources stated.

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How Oatly Constructed A $100 Million Oat Milk Empire