In 1949, Edward Dee arrived in America with little greater than a dream and a household recipe for sweet. What he lacked in assets, he made up for with willpower and innovation. He reworked a easy thought into some of the beloved treats in the USA. From humble beginnings in a New Jersey manufacturing unit, his Smarties Sweet Firm has grown right into a billion-dollar empire, spanning generations. However how did this poor immigrant flip a candy invention into an iconic model? The story of Edward Dee is as inspiring as it’s scrumptious – a testomony to grit, imaginative and prescient, and household custom.
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