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Home»Brand Origins»Never Give Up: How King Gillette Created a Billion Dollar Brand | History of Gillette
Brand Origins

Never Give Up: How King Gillette Created a Billion Dollar Brand | History of Gillette

June 3, 2020
When King Camp Gillette was round 35 to 40 years outdated, he was working as a salesman for the Crown Cork & Seal Firm. As he traveled and went about promoting, King Gillette was already looking out for an thought of a enterprise that he can begin.

Realizing how problem it was to make use of razors throughout that interval, King Gillette determined to pursue the invention of a brand new and improved razor. He wished to develop a razor that did not must be sharpened. He wished it to be disposable. He wished the razor to be sharp at first, used till it was boring, and discarded proper after.

The method of making such a razor was an uphill battle contemplating that this has by no means been achieved earlier than. King Gillette endured for a number of years. He confronted great challenges however finally, he succeeded.

In 2005, Gillette was acquired by Proctor and Gamble (P&G) for over $57 billion.

That is the inspiring story of King Gillette’s quest to construct the subsequent technology of razors. The historical past of Gillette is a narrative of perseverance and persistence.

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