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Temu is all over the place, promising you can store like a billionaire shopping for $10 wi-fi audio system, $12 sneakers, $20 drones and different low cost devices, garments, backed with the promise of free delivery, 90-day returns, 30-day worth changes, and deliveries inside 2 weeks. However Temu isn’t the primary to promote generic, unbranded, mass-produced Chinese language merchandise on-line at radically low costs. Earlier than Temu, there was AliExpress and Want – who each went to market many years in the past with the very same worth prop, unbelievably low costs, and wacky promoting.
Want was the earliest entrant into this area and the SF-based startup was as soon as certainly one of Silicon Valley’s darling unicorns. All of it begs the query – how precisely do these corporations keep alive promoting $5-10 gadgets on-line? On this episode, we’ll cowl the enterprise of promoting low cost Chinese language-made junk on-line by means of the rise and fall of Want, the persistence of AliExpress, and the sudden emergence of Temu – and the way all of this ties again to greed, development and Silicon Valley.
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0:00 The Greenback Retailer Platform
8:20 The Rise & Fall of Want
16:32 Irresponsible Burn
30:50 Idiot Me Three Instances
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