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Home»Brand Origins»The History of Ferrero Rocher
Brand Origins

The History of Ferrero Rocher

October 1, 2021
On the age of 25, in 1923, simply a few years after World Warfare 1, Pietro Ferrero determined to place up his personal pastry store in Dogliani, Italy. Pietro’s humble beginnings introduced forth manufacturers similar to Nutella, Tic Tac, Kinder, and most significantly, Ferrero Rocher.

As of 2019, Ferrero SpA is the second largest confectionery conglomerate on the earth. It’s estimated that a minimum of 3.6 billion Ferrero Rochers are bought yearly in over 40 international locations.

Three generations of Pietro Ferrero’s have led the corporate into bringing its merchandise to over 170 international locations. They’ve over 31 manufacturing crops world wide, they usually make use of slightly underneath 40,000 individuals. 

Regardless of their measurement, the Ferrero SpA stays as a family-run enterprise, with Giovanni Ferrero, Pietro Ferrero’s grandson on the helm. Giovanni Ferrero is presently the richest man in Italy, with a internet value of over 30 billion USD as of September 2019. 

Ferrero sPa reported revenues of as much as $12 billion USD in 2018 however in line with Giovanni, they’re simply getting began.

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