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Home»Brand Origins»The History of Yakult : The Story of the Drink that Dominated Asia
Brand Origins

The History of Yakult : The Story of the Drink that Dominated Asia

August 15, 2020
After Netflix’s “To All The Boys I’ve Beloved Earlier than” sparked a Yakult craze – you are most likely questioning what Yakult is, why it is probably the most fashionable drinks in Asia, and the way Yakult began.

Round 1900-1920, folks in Japan have been getting sick. Among the many causes of demise of the poverty-stricken inhabitants was dysentery, a digestive system-related an infection because of poor hygiene and dietary deficiencies.

Decided to discover a strategy to beat the ailments which can be taking such a toll on the nation, Dr. Shirota started conducting analysis on micro-organisms within the hopes of creating some kind of preventive drugs.

Finally, it led him to find good micro organism that fought off unhealthy micro organism inflicting typhus and dysentery. In 1930, Dr. Shirota receives his doctorate in drugs, after he managed to efficiently tradition and strengthen a pressure of lactic acid micro organism.

It was a exceptional achievement since this micro organism may survive the journey to the intestines alive, finally resulting in a more healthy abdomen. This is able to give folks an even bigger likelihood of combating off sicknesses that have been ravaging the inhabitants.

Rightly so, this micro organism was named the Lactobacillus casei Shirota.

By 1935, the primary bottle of Yakult was produced. At the moment, Yakult continues to be often known as a supply of excellent micro organism and is positioned as a wholesome and scrumptious drink. 40 million bottles of Yakult are consumed each single day.

This the Yakult story: the historical past of the preferred probiotic drink in Asia.

On this episode, we discuss
(1) How Yakult began out
(2) How Dr. Shirota found Lactobacillus casei Shirota
(3) The Yakult Girl system
(4) Yakult’s bottle design
(5) Yakult’s skincare line
(6) How completely different Yakult is around the globe

🍏 Model Origins is hosted and produced by Chris Garin.
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