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Home»Brand Origins»The Origins of Rolex | Branding & Marketing Lessons | Rolex History
Brand Origins

The Origins of Rolex | Branding & Marketing Lessons | Rolex History

June 18, 2021
The historical past of Rolex is riddled with clues as to why it is likely one of the most beneficial manufacturers on this planet. Hans Wilsdorf, the founding father of Rolex, went from being an orphan to beginning one of the crucial beneficial manufacturers on this planet.

On this video, you’ll study what Rolex did proper to attain such a feat. I discuss branding and advertising and marketing methods that Rolex utilized which made them so profitable akin to getting Mercedes Gleitze, Roger Federer, Sir Malcolm Campbell, Tiger Woods, James Bond, and so on.

I additionally reply plenty of questions that we’re all asking about Rolex:
– Why do folks select Rolex over different watch manufacturers?
– Do you know that Vacheron Constantin is 150 years older than Rolex?
– Why do folks select Rolex over different manufacturers?
– What’s so particular about Rolex? Is it definitely worth the hype? I used to not consider on this, however after learning Rolex, I gotta admit that it’s certainly definitely worth the hype. I clarify why I consider so, on this video.

💚 WHAT TO WATCH NEXT
➜ The L’Oreal Scandal: Bettencourt Affair https://youtu.be/kA7kZvcunQk
➜ The Gucci Homicide https://youtu.be/WOb3HABPIxo
➜ Why Muji Is On the Decline https://youtu.be/UC9fftDiEvQ
➜ How did GRAB begin? https://youtu.be/XbZWQoMKYFk
➜ The Rise of Shopee https://youtu.be/XBK-BwhTZbo

⏰☀️ TIMESTAMPS
0:01 – Why do folks desire Rolex?
1:47 – How Rolex Began
3:40 – The Beginnings of Rolex
4:09 – Why he selected the title ‘Rolex’
4:50 – Historical past of the Rolex emblem
5:24 – Rolex creates the primary waterproof watch
5:42 – Are Rolex watches made in China?
7:09 – Are Rolex watches handmade?
8:00 – Advertising Tip: Selling the Rolex Oyster
8:45 – Advertising Tip: Model Ambassadors
9:09 – Advertising Tip: Triest expedition, Mariana Trench
9:28 – Rolex and Hollywood
10:27 – The Yuppie motion overhyped Rolex
11:20 – Hans Wilsdorf Basis
12:00 – Would I Purchase a Rolex?

🍏 Model Origins is hosted and produced by Chris Garin.
➜ https://chrisgarin.com/

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