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Los Angeles is without doubt one of the best markets on the earth as residence to over 7,500 eating places and 4,000 avenue distributors. When measured by quantity, town is second solely to NYC. However of the numerous ideas and cuisines throughout the LA restaurant scene, Mexican is probably the most aggressive. On each nook, in each neighborhood – you’ll see a taqueria or a truck or a stand.
The LA taco scene is in contrast to any market on the earth the place regardless of the saturation and overwhelming provide – the competitors is at all times rising, demand by no means wanes, and focus of alternate options signifies that no enterprise can actually nook the market. The one option to compete is thru innovation or territory.
On this Trendy MBA unique, we’re happening the bottom to see this market from the attitude of three homeowners who’ve every carved out their very own area of interest with 3 completely different methods. One is a humble household man who serves his neighborhood, one is a serial businessman seeking to upset the established order, and one is a 2-sister crew whose ambition have fueled their 17-year-long territorial conquest from one stand to considered one of LA’s greatest taco empires.
Los Gatos Tacos (Jorge): https://www.instagram.com/tacogatoscarb/
Mideast Tacos (Aram & Armin): https://www.instagram.com/mideasttacos/
Tacos La Guera (Rosio): https://www.instagram.com/tacoslaguerala/
0:00 Peak Saturation
4:05 Neighborhood Icon
13:29 Fusion Perfectionism
26:13 Ruthless Empire
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