Zendaya: the Hollywood celebrity with two Emmys, a Golden Globe, and 180 million Instagram followers. As a substitute of the standard suspects like Nike or Adidas, she signed with On. So, what goes On?
Let’s rewind. Tennis legend Roger Federer, as soon as Nike’s poster boy, made headlines by leaving the swoosh – and becoming a member of On. Consider it because the sportswear equal of breaking apart with the favored child to start out a storage band – and changing into a rockstar. On went from backyard hose prototypes to billion-dollar gross sales in just some years.
On’s secret? Innovation, direct gross sales, and a contact of Swiss precision. Even The Rock gave them a free Tremendous Bowl shoutout.
Is Nike sweating? With Zendaya and Federer, On is climbing quicker than your coronary heart fee on a treadmill. Take a look at our newest video to see how On is popping the sportswear sport the wrong way up – one cloud at a time.
⏱ Timestamps
00:00 What’s On?
01:44 Nike vs On
02:16 The Rise
04:47 The Technique
09:00 The IPO
12:00 The Future
🎬 About
Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.
✅ Observe
E-mail record: https://athleticinterest.substack.com/
Instagram: https://www.instagram.com/athleticinterest/
🍿 Watch extra
Hottest: https://bit.ly/36ZZ3Qe
Newest video: https://bit.ly/2MpsDW6
#federer #on #nike #zendaya
source