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#dougdemuro
Doug Demuro ought to NOT have over 3m subs
But… By some means, on this world of helicopter pictures, race observe footage, flexing in Beverly Hills; this quirky, center age dude has actually turn into, arms down, my all time favourite automobile YouTuber that I belief greater than anybody else
I wouldn’t contemplate myself a automobile nut and I’m prepared to guess that you just’re the identical
No, all you care about is what the automobile seems like, how exhilarating is it to drive, how beneficial the automobile is, and most significantly, how it might really feel to personal the automobile and use it as a each day driver or as only a enjoyable a weekend automobile
And spot that with all of the issues I simply talked about that the common particular person cares about… none of them relate to the technical elements of the automobile
Or in different phrases, most of the people doesn’t care about any of that stuff, all they care about is how the automobile would make them really feel
https://youtu.be/W660B4eQsSU?t=622
So it’s no marvel that Doug doesn’t actually discuss any of the technical specs of the vehicles he opinions
Positive he mentions fundamental stuff like how highly effective the engine is however his whole movies are all centered round what most of the people cares about – how the vehicles would make them really feel
The place large identify channels with film stage manufacturing high quality can solely seize a the smaller viewers of gearheads, Doug captures of most of the people, and thus will get extra views, extra assist, and extra success
He appeals to an even bigger basic viewers by understanding precisely what they need.
Now objectively, one would suppose the large manufacturing corporations and the wealthy guys flexing their wealth would win over somebody like Doug – however it’s really the principle cause they’re shedding to him
It’s not simply bc he appeals and understands the final viewers
He’s profitable largely bc of his distinctive character
You don’t click on on a Doug video simply bc it’s a couple of Lamborghini or a Ferrari – in spite of everything, there’s a surplus of movies on these vehicles already
No, you click on on a Doug video bc it is Doug
The place others concentrate on issues solely a small share of people who find themselves into vehicles care about, he cuts all of the fluff and focuses solely on the one factor that folks do care about – how the vehicles would make them really feel
And due to this, his viewers pool is far larger
However catering to the suitable viewers isn’t sufficient – when everyone seems to be making the identical movies on the identical vehicles, you want one thing extra
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Kevin MacLeod (incompetech.com) – Superb Plan
Look what you have finished – much less.folks
Tyrone – much less.folks
The world was ours – Kupla x much less.folks
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