How Coca-Cola Hijacked Sports

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Timestamps
00:00 Coca-Cola’s Secret Ingredient
01:03 Promoting a narrative, not a product
02:35 Coca-Cola’s Sports activities Advertising Technique
04:53 The Cash
05:34 The Cola Wars
06:57 The Future

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Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.

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Sources
[1] A Brief Historical past of the Coca Cola Firm (Coca Cola) https://www.coca-colacompany.com/content/dam/journey/us/en/our-company/history/coca-cola-a-short-history-125-years-booklet.pdf

[2] FAQ (Coca Cola GB) https://www.coca-cola.co.uk/our-business/faqs/how-many-cans-of-coca-cola-are-sold-worldwide-in-a-day [3] Sports activities and Leisure Partnerships (Coca Cola) https://www.coca-colacompany.com/social-impact/sports-and-entertainment [4] Why Does Coca Cola Sponsor the Olympic Video games? (Coca Cola Aus) https://www.coca-colacompany.com/au/faqs/why-does-coca_cola-sponsor-the-olympic-games- [5] Historical past of Celebration (Coca Cola) https://www.youtube.com/watch?v=-M3Q54rPjQw [6] The Cause Why Style and Reminiscence are so Linked (Southern Dwelling) https://www.southernliving.com/healthy-living/mind-body/taste-and-memory [7] Olympic Advertising Boosts Coke Volumes (Advertising Week) https://www.marketingweek.com/olympic-marketing-boosts-coke-volumes/ [8] FIFA Seeks Large Improve From Sponsors on the Again of FIFA+ Launch (Sport Enterprise) https://www.sportbusiness.com/2022/04/fifa-seeks-massive-increase-from-sponsors-on-the-back-of-fifa-launch/ [9] An Evaluation of the Olympic Sponsorship Impact on Shopper Model Selection within the Carbonated Smooth Drink Market Utilizing Family Scanner Information (Worldwide Sport Enterprise Journal, 2011)
https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=fe4f3b4a37ba34845ddb2d5c00c679ab085aff54 [10] Pepsi indicators up Messi to ambush Coke’s World Cup sponsorship (Marketing campaign Dwell) https://www.campaignlive.co.uk/article/pepsi-signs-messi-ambush-cokes-world-cup-sponsorship/1227538?src_site=brandrepublic [11] Pepsi Takes World Cup Advertising Victory Over Coke (A.Listing Every day) https://www.alistdaily.com/lifestyle/nike-apple-claim-world-cup-marketing-victory-ott-viewing-breaks-records/ [12] Companions (IOC) https://olympics.com/ioc/partners/coca-cola-mengniu
Industrial Companions (FIFA) https://www.fifa.com/about-fifa/commercial/partners/coca-cola [13] Nike, Coca-Cola Are the Manufacturers Most Related With the Olympics (Morning Seek the advice of) https://morningconsult.com/2021/08/13/olympic-brands-association-poll/ [14] Olympics pens joint US$3bn Coca-Cola-Mengniu Dairy deal (Sports activities ProMedia) https://www.sportspromedia.com/news/olympics-top-sponsorship-coca-cola-mengniu-china-ioc/

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