LeBron James’ Business Model: Owning The Value Chain

That is the story of how LeBron James went from the tasks of Akron, Ohio, to creating the strongest athlete worth chain in all of sports activities.

Shout out to Matthew for serving to us with the script and analysis!

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Timestamps
00:00 Intro
00:52 Excessive Faculty Days
03:45 Partnerships over Endorsements
06:56 Bronnywood & Vertical Integration
09:20 The Future?

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Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.

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Sources
Atkins, H. (2015). LeBron James Indicators Largest Deal in Nike Historical past. Forbes. [online]. Obtainable from: https://www.forbes.com/websites/hunteratkins/2015/12/07/lebron-james-signs-largest-endorsement-deal-in-nike-history/#2d10b8ec328d.
Badenhausen, Ok. (2017). LeBron James-Backed Blaze Pizza Is Quickest-Rising Restaurant Chain Ever. Forbes. [online]. Obtainable from: https://www.forbes.com/websites/kurtbadenhausen/2017/07/11/lebron-james-backed-blaze-pizza-is-fastest-growing-restaurant-chain-ever/#2aabe2b952b2.
Blasi, W. (2019). When LeBron James selected Nike in 2003, he gave up $28 million – it may find yourself making him $1 billion. MarketWatch. [online]. Obtainable from: https://www.marketwatch.com/story/when-lebron-james-chose-nike-in-2003-he-gave-up-28-million-it-could-end-up-making-him-1-billion-2019-08-29.
Kelly, J. (2020). LeBron James, Maverick Carter’s SpringHill to Be a Media Empire. Bloomberg.com. [online]. Obtainable from: https://www.bloomberg.com/information/options/2020-06-25/lebron-james-maverick-carter-s-springhill-to-be-a-media-empire.
Anon. Prospect Profile: LeBron James. NBA.com. [online]. Obtainable from: http://archive.nba.com/draft2003/profiles/JamesLeBron.html.
Rovell, D. (2005). LeBron fires brokers, presumably in favor of good friend. ESPN. [online]. Obtainable from: https://www.espn.com/nba/information/story?id=2057125.
Sullivan, G. (2014). Report: LeBron James set for $30 million revenue on Apple-Beats deal. The Washington Publish. [online]. Obtainable from: https://www.washingtonpost.com/information/morning-mix/wp/2014/06/12/report-lebron-james-set-for-30-million-profit-on-apple-beats-deal/.
WINDHORST, B.R.I.A.N. (2020). LEBRON, INC.: the making of a billion-dollar athlete. GRAND CENTRAL PUB.

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