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This video covers the INSANE story of Coca-Cola. This MagnatesMedia mini-movie paperwork the historical past of Coca-Cola, together with a few of Coke’s greatest scandals, controversies, and advertising and marketing successes.
This Coca-Cola documentary begins by wanting on the early beginnings of Coca-Cola as a patent drugs within the 1800’s, created by John Pemberton. We then study Coca-Cola’s advertising and marketing technique, and the way it pioneered many advertising and marketing ways which are commonplace right this moment. We then transfer on to how Coca-Cola profited from warfare, and the way Coke managed to increase globally so quickly (and create Fanta within the course of).
Subsequent, we take a look at among the greatest accusations in opposition to Coca-Cola, such because the claims made by the cease killer coke marketing campaign involving union leaders at Coke bottling crops. We additionally take a look at Coca-Cola’s method to the unfavorable well being results of its drinks, together with the disastrous launch of Dasani within the UK. And eventually, we take a look at the continued battle between Coke and Pepsi, and the way Coca-Cola created New Coke, that was concurrently each a advertising and marketing catastrophe, and and one of many biggest enterprise strikes the corporate has made.
Whether or not you are an aspiring entrepreneur trying to study classes from profitable companies, otherwise you’re merely to know Coca-Cola’s dramatic historical past, this MagnatesMedia enterprise documentary about Coca Cola has all the pieces you want.
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00:00 Prologue
00:44 Chapter 1: How Coca-Cola REALLY Started
04:51 Chapter 2: The Spectacular Rise of Coca-Cola
10:11 Chapter 3: The Profitable Enterprise of Conflict
14:40 Lingoda Particular Deal
15:46 Chapter 4: Coca-Cola’s Secrets and techniques
25:52 Chapter 5: New Coke – The Best Catastrophe
DISCLAIMER: I am not a monetary advisor or journalist. I could obtain a fee on affiliate hyperlinks used. All content material used throughout the parameters of honest use. Please view our About web page to contact MagnatesMedia.
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Thanks for watching this MagnatesMedia documentary, I hope you get pleasure from.
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