The LEGO Group: The Big Business Built Upon Little Bricks

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The LEGO is acknowledged internationally by youngsters in all places. At the moment, we’ll check out the story of how the Lego Group constructed a large enterprise one plastic brick at a time.

Lego is a line of plastic development toys which can be manufactured by The Lego Group, a privately held firm based mostly in Billund, Denmark. The corporate’s flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, collectible figurines known as minifigures, and varied different components. Lego items may be assembled and linked in some ways, to assemble objects; automobiles, buildings, and dealing robots.

The Lego Group started manufacturing the interlocking toy bricks in 1949. Since then a worldwide Lego subculture has developed. Supporting films, video games, competitions, and 6 Legoland amusement parks have been developed underneath the model. As of July 2015, 600 billion Lego components had been produced.

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Should you loved this video about Lego and wish to be taught much more, we advocate you learn the e-book “Brick by Brick: How LEGO Rewrote the Guidelines of Innovation and Conquered the World Toy Business”