The Notorious Copycat Brand That’s Taking Over Asia (Miniso History)

Ever surprise how Miniso began out? On this video, I discuss concerning the historical past of Miniso, the way it copied Uniqlo and Muji, and the enterprise mannequin they’re utilizing to develop quickly in Asia.

TIMESTAMPS:
0:00 – Why Miniso is a controversial model
2:30 – The enterprise mannequin of Miniso
6:05 – The benefit of Miniso over Muji and Uniqlo
9:00 – The draw back of being a copycat model
9:40 – Copycats copying Miniso
10:15 – Mumuso, and blatant copies of different manufacturers’ merchandise
11:00 – Miniso at this time

Model Origins is hosted and produced by Chris Garin.
➜ https://chrisgarin.com/

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