The Surprising Economics of the Tour de France

Why cities rebuild their roads simply so that they have the prospect to develop into a stage within the Tour de France and the way a automotive journal invented the best biking occasion on this planet accidentally.

Subscribe for extra: https://bit.ly/2ya7wUi
Assist Athletic Curiosity movies: https://www.patreon.com/athleticinterest

Timestamps
00:00 Intro
01:33 Historical past & Tour Method
03:10 Enterprise Mannequin
06:36 Technique & Mediatization

About
Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.

Observe
E mail checklist: https://athleticinterest.substack.com
Patreon: https://www.patreon.com/athleticinterest
Instagram: https://www.instagram.com/athleticinterest/

Watch extra
Hottest: https://bit.ly/36ZZ3Qe
Newest video: https://bit.ly/2MpsDW6

Sources:
Eindrapportage Utrecht 2015 Grand Départ Tour de France (2015): https://www.utrecht.nl/fileadmin/uploads/documenten/wonen-en-leven/vrije-tijd/sport/Eindrapportage-Tour-de-France-Utrecht-2015-door-gemeente.pdf


TV demand for the Tour de France: the significance of stage traits versus end result uncertainty, patriotism and doping (2015): https://afse2015.sciencesconf.org/61384/doc

Handelsblatt: Die unverwüstliche Geldmaschine (2012): https://www.handelsblatt.com/sport/sonstige-sportarten/tour-de-france-zweites-standbein-sponsorengelder/6862998-2.html?ticket=ST-7093181-oU2yzQfK5yavF2XmY7kQ-ap3

Le Monde Diplomatique (2009): Grandes affaires et petits preparations du Tour de France: https://www.monde-diplomatique.fr/2009/07/GARCIA/17465

#tourdefrance #advertising and marketing #biking


*We earn a small fee in case you use some the hyperlinks.