Why Red Bull Treats Gamers Like Athletes

Whereas everyone seems to be speaking in regards to the rise of eSports these days, Pink Bull was as soon as extra forward of its time and positioned a wager on the Gaming business when different manufacturers had been nonetheless determining construct an internet site.

Their advertising and marketing equipment of occasions, athletes, groups, prime quality content material and media retailers builds the muse for Pink Bull’s success. And the corporate applies the identical successful recipe in Esports.

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Timestamps
00:00 Pink Bull’s Advertising and marketing Defined
03:34 eSports at Pink Bull
06:10 Why it really works
08:03 Conclusion

About
Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.

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