How Advertisers Convinced Us We Need Deodorant – Cheddar Explains

Physique odor is pure, nevertheless it’s not precisely welcome… Fortunately, now we have every kind of deodorants and antiperspirants to assist eradicate the stink. However imagine it or not, there was a time when individuals weren’t so prepared to just accept these options. In truth, it took a reasonably savage advertising and marketing marketing campaign to persuade us we had an issue in any respect.

Additional studying:

Smithsonian
https://www.smithsonianmag.com/historical past/how-advertisers-convinced-americans-they-smelled-bad-12552404/

Bustle
https://www.bustle.com/p/the-super-sneaky-history-of-how-advertisers-convinced-you-to-buy-deodorant-31270

Slate
https://slate.com/human-interest/2019/06/rise-of-all-natural-deodorants-not-necessary-sweating-antiperspirant.html

Stay Science
https://www.livescience.com/26351-no-smell-gene-wear-deodorant.html

Science Historical past
https://www.sciencehistory.org/distillations/podcast/the-smell-of-shame

Enterprise Insider
https://www.businessinsider.com/science-on-antiperspirant-deodorants-health-effects-2016-2

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