How The Pumpkin Spice Latte Accidentally Stole Autumn – Cheddar Explains

Annually, Starbucks launches its Pumpkin Spice Latte round Labor Day, heralding the start of fall for a lot of of us. Since its inception, the beverage has change into the corporate’s hottest seasonal drink. With all its reputation now, it’s arduous to imagine that the pumpkin spice latte virtually didn’t exist. So how did Starbucks handle to create such a national phenomenon?

Additional studying:

Forbes
https://www.forbes.com/websites/michelinemaynard/2013/09/22/how-starbucks-turned-pumpkin-spice-into-a-marketing-bonanza/?sh=4148be10718a
https://www.forbes.com/websites/clareoconnor/2015/11/10/the-pumpkin-spice-economy-how-starbucks-lattes-fueled-a-500-million-craze/?sh=19ad63fbded4

Vox
https://www.vox.com/tradition/2018/8/29/17791082/pumpkin-spice-latte-starbucks-backlash-explained&sa=D&supply=docs&ust=1662502517995830&usg=AOvVaw0eMRskdi3tMMqY3XDekHk1

Quartz
https://qz.com/136781/psl-untold-history-of-starbucks-pumpkin-spice-latte/

NBC Information
https://www.nbcnews.com/higher/well being/why-do-we-pumpkin-spice-so-much-science-behind-psl-ncna815071

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